Customer Retention

Customer Retention: How-to articles covering the latest marketing tactics, tips, and strategies.

• The No-BS Formula for Customer Service That Doubles as MarketingSteve Hartert
  Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better ...
  Customer-Centric, Customer Experience, Customer Retention, Customer Satisfaction, Customer Service
• Five Content-Led Marketing Campaigns That Drive ResultsChris Cano
  Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and ...
  Content, Content Marketing, Content Strategy, Customer Communications, Customer Engagement, Customer Retention
• Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir Palnitkar
  A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
  B2C, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Retail Marketing
• Seven Tips for Using Email to Build Customer LoyaltyYoav Vilner
  Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
  Customer Loyalty, Customer Retention, Email, Email Campaigns, Email Marketing
• How to Promote Loyalty Rewards Programs [Infographic]Laura Forer
  Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
  B2C, Customer Communications, Customer Engagement, Customer Loyalty, Customer Retention, Email, Engagement, Marketing Strategy, Retail Marketing
• Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]Laura Forer
  Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
  Customer Relationships, Customer Retention, Customer Satisfaction, Social Media
• Lifecycle Marketing for Subscription-Based Services: Four Subscriber PersonasYoni Barzilay
  Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of ...
  Customer Engagement, Customer Relationships, Customer Retention
• Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers
  Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
  B2C, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Retention, Email, Email Campaigns, Marketing Strategy
• Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]Laura Forer
  Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how ...
  Advertising, B2C, Customer Communications, Customer Retention, Multichannel Marketing, Personalization
• 20 Reasons to Double-Down on Customer Loyalty [Infographic]Laura Forer
  Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts ...
  B2C, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction