Retail Marketing

Retail Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Holiday Shopping Trends for 2018: Consumers' Spend and Gift PlansAyaz Nanji
  Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.
  Customer Behavior, Research Summaries, Retail Marketing
• Consumers' Gift Card Preferences in the Digital AgeAyaz Nanji
  Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network.
  Customer Behavior, Research Summaries, Retail Marketing
• What Online Shoppers Value Most in Their Favorite Retailer [Infographic]Ayaz Nanji
  Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• 22 Tips to Help Make Free Shipping Profitable [Infographic]Laura Forer
  Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?
  B2C, Customer Behavior, Customer Experience, E-Commerce, Retail Marketing
• How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPEStacey Haas, Max Magni, Biljana Cvetanovski, Cathy Wu
  Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient ...
  B2C, Customer Engagement, Marketing Strategy, Promotions, Retail Marketing
• Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]Laura Forer
  Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you ...
  B2C, Google, Location-Based Marketing, Mobile Marketing, Retail Marketing, Search Engine Marketing
• Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir Palnitkar
  A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
  B2C, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Retail Marketing
• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• Teens' Favorite Social Networks, Fashion Brands, and RestaurantsAyaz Nanji
  Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
  Demographics, Instagram, Research Summaries, Retail Marketing, Snapchat, Social Media, Social Networking
• Three Tips for Better Real-Time Mobile Marketing in 2018
  Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect ...
  AI, Customer Experience, Location-Based Marketing, Mobile Marketing, Retail Marketing