Demographics

Demographics: How-to articles covering the latest marketing tactics, tips, and strategies.

• Teens' Favorite Social Networks, Fashion Brands, and RestaurantsAyaz Nanji
  Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
  Demographics, Instagram, Research Summaries, Retail Marketing, Snapchat, Social Media, Social Networking
• The Demographics and Motivations of Amazon Shoppers [Infographic]Ayaz Nanji
  Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon.
  Demographics, E-Commerce, Research Summaries, Retail Marketing
• The Complete Guide to Snapchat Advertising Targeting Options [Infographic]Laura Forer
  If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
  Advertising, Behavioral Marketing, Demographics, Segmentation, Snapchat, Social Media
• The Technology Habits of Americans Age 50 and OlderAyaz Nanji
  Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP.
  Customer Behavior, Demographics, Mobile Marketing, Research Summaries, Social Media, Social Networking, Technology
• Getting to Know Gen Z: Beliefs, Preferences, and BehaviorsAyaz Nanji
  Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social ...
  Customer Behavior, Demographics, Gen Z, Millennials, Research Summaries
• Segmentation Models Are Outdated: How to Update Your Marketing Segmentation PracticesVignesh Clingam
  For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.
  Customer Relationships, Demographics, Marketing Strategy, Personalization, Personas, Segmentation
• The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]Laura Forer
  Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they ...
  Content, Customer Behavior, Demographics, Podcasting
• YouTube Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, YouTube
• LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those ...
  Advertising, B2B Marketing, Behavioral Marketing, Demographics, LinkedIn, Segmentation, Social Media
• The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]Laura Forer
  With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all ...
  Advertising, Behavioral Marketing, Demographics, Facebook, Instagram, Segmentation, Social Media