CAN-SPAM

CAN-SPAM: How-to articles covering the latest marketing tactics, tips, and strategies.

• Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
  Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
  CAN-SPAM, Customer Communications, Customer Engagement, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Engagement, Management
• Nine Ways to Improve Your Email DeliverabilityCarol Stott
  Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish ...
  CAN-SPAM, Content, Customer Relationships, Direct Marketing, Email, Email Deliverability, Email Marketing
• The New Anti-Spam Law in Canada: A Primer for Email MarketersRyan Harris
  If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand ...
  CAN-SPAM, Email, Email Campaigns, Email Marketing, Spam
• How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic]Ayaz Nanji
  Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but ...
  CAN-SPAM, Digital Marketing, Email, Email Marketing, Research Summaries
• US Companies Unprepared for Canada's New Anti-Spam Act
  In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law ...
  CAN-SPAM, Email Lists, Email Marketing, Research Summaries, Social Media
• Five Ways to Keep Subscribers From Hitting the Spam Button
  There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  CAN-SPAM, Customer Behavior, Email Campaigns, Marketing Tips
• What Does Opt-In Really Mean?
  The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  CAN-SPAM, Email Lists, Email Marketing, Permission Email Marketing
• Why CAN-SPAM Compliance Isn't Enough
  "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  CAN-SPAM, Customer Behavior, Email Marketing
• Mastering the Language of Email Marketing
  "Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
  CAN-SPAM, Email Marketing, Writing
• 17 Email Marketing Terms Every Business Should KnowDJ Waldow
  Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms ...
  CAN-SPAM, Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing