Chief Marketing Officer

Chief Marketing Officer: How-to articles covering the latest marketing tactics, tips, and strategies.

• How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]Laura Forer
  Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and ...
  Career Management, Chief Marketing Officer, Marketing Strategy
• 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR PositionsAyaz Nanji
  The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.
  Career Management, Chief Marketing Officer, Management, Research Summaries
• The Business and Industry Content Preferences of C-Suite ExecutivesAyaz Nanji
  Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
  Chief Marketing Officer, Chief Technology Officer, Content, Content Marketing, Research Summaries
• The Role of the CMO in Driving GrowthAyaz Nanji
  Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from ...
  Chief Marketing Officer, Marketing Strategy, Research Summaries
• How to Select the Right Continuing Education Program for Your Marketing EmployeesJerusha Harvey
  Should companies allocate precious resources toward professional development and training for their marketing teams? Yes... but you need to ensure training effectiveness. Here's a four-step process for doing exactly that.
  Career Management, Chief Marketing Officer
• Four Secrets of Marketers Who Become CEOsTerri Maxwell
  There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: They have marketing backgrounds. Here's a look at what gives marketing-focused CEOs ...
  Career Management, Chief Marketing Officer, Customer-Centric, Management, Marketing Strategy
• What Do CMOs Predict for 2018? [Infographic]Laura Forer
  Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the ...
  Career Management, Chief Marketing Officer, Marketing Strategy
• The Qualities of an Effective CMOAyaz Nanji
  Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO ...
  Career Management, Chief Marketing Officer, Management, Research Summaries, Survey Data
• These Four Data Points Demonstrate Marketing ROI to the C-SuiteBonnie Crater
  Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you ...
  Chief Marketing Officer, Data, Lead Generation, Metrics, ROI, Sales
• Five New Skills to Look for When Hiring Your Next Marketing Superstar
  Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs—and the ones that marketing leaders need to look ...
  Career Management, Chief Marketing Officer, Job Search, Management