Sales and Advertising

Sales and Advertising: How-to articles covering the latest marketing tactics, tips, and strategies.

• ABM: Balancing Technology and a Human Touch to Maximize Sales SuccessDavid Ratcliff
  A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying ...
  B2B Marketing, Collaboration, Content, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• The Advertising Media That Consumers Trust MostAyaz Nanji
  Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch.
  Advertising, Research Summaries, Sales and Advertising, Television
• Global Ad Spend Forecast for 2018Ayaz Nanji
  Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith.
  Advertising, Research Summaries, Sales and Advertising
• The 10 Biggest Advertisers in the United StatesAyaz Nanji
  Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.
  Advertising, Research Summaries, Sales and Advertising
• Sales Cadence Benchmarks: How Often Reps Contact LeadsAyaz Nanji
  More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.
  Benchmarking, Research Summaries, Sales, Sales and Advertising
• Paid Social Media Budgets: Network Ad Spend TrendsAyaz Nanji
  Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to ...
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, Sales and Advertising, Snapchat, Social Media, Social Networking, Survey Data
• Podcast Advertising: Revenue and Format TrendsAyaz Nanji
  Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.
  Advertising, Content, Podcasting, Research Summaries, Sales and Advertising
• How Salespeople Improve Their SkillsAyaz Nanji
  Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research ...
  Career Management, Research Summaries, Sales, Sales and Advertising, Survey Data
• Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?Ayaz Nanji
  Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov.
  Advertising, Brand Positioning, Research Summaries, Sales and Advertising, Survey Data
• The Top Sales Challenges of 2017Ayaz Nanji
  Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson.
  Research Summaries, Sales, Sales and Advertising, Survey Data