Survey Data

Survey Data: How-to articles covering the latest marketing tactics, tips, and strategies.

• How Marketers Are Using Original Research in ContentAyaz Nanji
  Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
  Content, Content Marketing, Content Strategy, Research, Research Summaries, Survey Data
• What GDPR Means for Marketers [Infographic]Ayaz Nanji
  Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On.
  Email Marketing, Research Summaries, Survey Data
• The Most Effective Email Marketing Tactics in 2017Ayaz Nanji
  Marketers rank message personalization and creating meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• The Top Workplace Productivity Killers, Email Mistakes, and Overused BuzzwordsAyaz Nanji
  Enterprise workers say wasteful meetings and excessive emails top are the productivity killers at their jobs, according to recent research from Workfront.
  Career Management, Email, Management, Research Summaries, Survey Data
• Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]Ayaz Nanji
  Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.
  Digital Marketing, Influencer Marketing, Instagram, Research Summaries, Survey Data
• Why Consumers Call Out Brands on Social MediaAyaz Nanji
  Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research ...
  Customer Relationships, Customer Service, Research Summaries, Social Media, Social Networking, Survey Data
• The Content Preferences of LinkedIn Members [Infographic]Ayaz Nanji
  LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.
  Content, Content Marketing, Digital Marketing, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• Email Behavior in 2017: When, Where, and How People Check MessagesAyaz Nanji
  Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• The Five Essential Mobile AppsAyaz Nanji
  Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore.
  Customer Behavior, Facebook, Google, Mobile Marketing, Research Summaries, Survey Data
• How Americans Use Social Media to Access News in 2017Ayaz Nanji
  Most Americans now use social media to get at least some of their news, according to a recent report from The Pew Research Center.
  Facebook, Instagram, LinkedIn, Research Summaries, Snapchat, Social Media, Social Networking, Survey Data, Twitter, YouTube