Customer Satisfaction

Customer Satisfaction: How-to articles covering the latest marketing tactics, tips, and strategies.

• The No-BS Formula for Customer Service That Doubles as MarketingSteve Hartert
  Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better ...
  Customer-Centric, Customer Experience, Customer Retention, Customer Satisfaction, Customer Service
• How B2B Marketers Are Embracing Brand as the Top Driver of GrowthJulia Doheny (Cupman)
  What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
  Brand Management, Branding, Customer Satisfaction, Marketing Strategy
• Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]Laura Forer
  Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
  Customer Relationships, Customer Retention, Customer Satisfaction, Social Media
• How to Maximize the Benefits of Live-Marketing Events [Infographic]Laura Forer
  Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help ...
  CRM, Customer Communications, Customer Experience, Customer Satisfaction, ROI, Technology
• 20 Reasons to Double-Down on Customer Loyalty [Infographic]Laura Forer
  Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts ...
  B2C, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction
• Three Steps to Providing Stellar Customer Experiences In-Store [Infographic]Laura Forer
  As we approach the holiday season and shoppers head into malls and stores, keeping up customer service becomes extra important. Here's how you can make sure your store provides service ...
  B2C, Customer Experience, Customer Satisfaction, Customer Service, Retail Marketing, Word-of-Mouth
• Consumer Psychology: Five Tips for Creating Positive (and Reasonable) ExpectationsCharlotte Blank
  As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line ...
  Customer Behavior, Customer Experience, Customer Satisfaction, Demand Generation, Retail Marketing
• The Customer Service Issues That Annoy Consumers MostAyaz Nanji
  Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The ...
  Customer Engagement, Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• How to Boost Your Content Marketing With Social Proof: Customer Reviews
  By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can ...
  Content, Customer Relationships, Customer Satisfaction, Testimonials, User-Generated Content, Word-of-Mouth
• Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?Ayaz Nanji
  Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.
  Customer Communications, Customer Relationships, Customer Satisfaction, Research Summaries, Survey Data