User-Generated Content

User-Generated Content: How-to articles covering the latest marketing tactics, tips, and strategies.

• Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand
  It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing ...
  Content, E-Commerce, Instagram, Social Media, User-Generated Content
• How to Perfect Your Retail 'Google My Business' Listing [Infographic]Laura Forer
  The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your ...
  B2C, Customer Experience, Google, Retail Marketing, Search Engine Marketing, User-Generated Content
• Seven Savvy Tips for the Most Viral Types of Instagram ContentJonathan Chan
  Those who consistently score likes, comments, and engagement with their Instagram posts aren't doing so by accident. By understanding the ins and outs of Instagram's most popular types of posts, ...
  Content, Content Marketing, Instagram, Social Media, User-Generated Content, Videos
• Six Reasons to Hire Your Audience: The Benefits of UGCPawan Deshpande
  If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Marketing Strategy, SEO, Social Media, User-Generated Content
• How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and LoyalAnnaliese Henwood
  A loyal base of followers is key to your marketing—to bring in steady website traffic and ensure positive word-of-mouth that helps your business gain traction. To avoid ruining your relationship ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Customer Service, Sales, Social Media, User-Generated Content
• 10 Benefits of a Loyalty Rewards Program [Infographic]Laura Forer
  Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Pricing, Promotions, User-Generated Content
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• Eight Steps for Running an Awesome UGC Marketing CampaignKevin Joyce
  User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this ...
  Content, Content Marketing, Influencer Marketing, Social Media, User-Generated Content
• How to Boost Your Content Marketing With Social Proof: Customer Reviews
  By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can ...
  Content, Customer Relationships, Customer Satisfaction, Testimonials, User-Generated Content, Word-of-Mouth
• Four Steps to Influencing Customers With a Smart UGC CampaignLesley Vos
  People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness ...
  Content, Content Marketing, Promotions, Social Media, Testimonials, User-Generated Content