Email Deliverability

Email Deliverability: How-to articles covering the latest marketing tactics, tips, and strategies.

• Do You Still Believe These Three Urban Myths of Email Marketing?Jen Ribble
  Don't let the stories scare you. Some of the email axioms we believe to be true just aren't—at least, not anymore. See whether you've fallen victim to some of the ...
  Email, Email Deliverability, Email Marketing
• Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]Laura Forer
  It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the ...
  Email, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Google
• Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?Ayaz Nanji
  Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016Ayaz Nanji
  Some 13% of emails sent by businesses in 2016 were deleted by their recipients without being read, according to recent research from Return Path.
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Six Email Worst-Practices: How to Send Your Emails to Your Customer's TrashDan Hanrahan
  Are you becoming an annoyance in your customer's inbox? Avoid these six worst-practices and learn how to instead get your messaging to resonate with your audience.
  Content, Email, Email Campaigns, Email Deliverability, Email Marketing, Personalization, Segmentation
• The Impact of Email List Segmentation on EngagementAyaz Nanji
  Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp.
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Email Open Rate Benchmarks for Sales MessagesAyaz Nanji
  Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Sales, Sales and Advertising
• Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About ThemChad S. White
  In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing
• 2Q16 Email Deliverability BenchmarksAyaz Nanji
  Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path.
  Digital Marketing, Email, Email Deliverability, Email Marketing, Research Summaries
• How Is Reaching the Email Inbox Like Getting on Kanye's VIP List?Amalia Bercot
  Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as ...
  Email, Email Deliverability, Email Marketing