Content Strategy

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Content Strategy: How-to articles covering the latest marketing tactics, tips, and strategies.

Five Guest-Posting Mistakes to Avoid If You Want to Get PublishedKelsey Raymond
Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say ...
Content, Content Marketing, Content Strategy, Public Relations, Publishing, Thought Leadership
Content Marketing and Native Advertising: A Match Made in Marketing HeavenRyan Gould
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help ...
Content Marketing, Content Strategy, Native Advertising
Five Content-Led Marketing Campaigns That Drive ResultsChris Cano
Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and ...
Content, Content Marketing, Content Strategy, Customer Communications, Customer Engagement, Customer Retention
Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.Jake Athey
Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in ...
B2B Marketing, Content, Content Marketing, Content Strategy, Personas
How Marketers Are Using Original Research in ContentAyaz Nanji
Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
Content, Content Marketing, Content Strategy, Research, Research Summaries, Survey Data
Why Editors Reject Guest-Content Pitches From BrandsAyaz Nanji
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a ...
Content, Content Marketing, Content Strategy, Public Relations, Research Summaries
30 Must-Know B2B Sales Prospecting Stats [Infographic]Ayaz Nanji
How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?
B2B Marketing, Content Strategy, Research Summaries, Sales
The 15 Most Challenging Content Marketing TasksAyaz Nanji
What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
Content, Content Marketing, Content Strategy, Marketing Challenges, Research Summaries
How to Build a Master Content Calendar That Covers All Your Bases
When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing.
Collaboration, Content Marketing, Content Strategy, Marketing Planning, Time Management
How Frequently Businesses Publish ContentAyaz Nanji
Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based ...
Content, Content Marketing, Content Strategy, Research Summaries

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Content Strategy: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
Content, Content Marketing, Content Strategy, Marketing Smarts
Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.
B2B Marketing, Content Marketing, Content Strategy, Marketing Smarts
Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.
Content Marketing, Content Strategy, Marketing Smarts, Search Engine Marketing, SEO
A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They ...
Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Smarts, Marketing Strategy
If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
Content, Content Marketing, Content Strategy, Marketing Smarts, Metrics, Video Blogs, Videos
The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Stonewall Kitchen CEO John Stiker shares the story of how two entrepreneurs grew their homemade jam and jelly business into an international success through content marketing, social media, and brand engagement.
Brand Management, Content Marketing, Content Strategy, Marketing Smarts, Marketing Strategy
For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Smarts, Metrics, SEO, Website Design, Websites
How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort!
Content Strategy, Marketing Smarts, Personal Branding, Thought Leadership
Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience.
B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Smarts, Publishing
Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.
Content Marketing, Content Strategy, Integrated Marketing, Marketing Smarts, Public Relations, ROI

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