Publishing

Publishing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Five Guest-Posting Mistakes to Avoid If You Want to Get PublishedKelsey Raymond
  Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say ...
  Content, Content Marketing, Content Strategy, Public Relations, Publishing, Thought Leadership
• Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018Hanna Fritzinger
  The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with ...
  Content Marketing, E-Commerce, Marketing Planning, Marketing Strategy, Publishing
• #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This WeekChristian Neri
  Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its ...
  Advertising, B2C, Content, Customer Behavior, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Publishing
• How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About ItRobert Moseley
  Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.
  Advertising, E-Commerce, Publishing, Website Design, Websites
• The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content OnLaurie Davis
  Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique ...
  Blogging, Content, Content Marketing, LinkedIn, Public Relations, Publishing, Web Content, Writing
• SEO Trends for Publishers: Ranking Factors and AMP ImpactAyaz Nanji
  Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other ...
  Blogging, Content, Mobile Marketing, Publishing, Research Summaries, Search Engine Marketing, Websites
• Three Key Components of Effective Marketing and Content CalendarsGarrett Moon
  If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
  Blogging, Collaboration, Content, Content Marketing, Content Strategy, Management, Project Management, Publishing, Technology
• #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekChristian Neri
  Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad ...
  Advertising, Augmented Reality, Career Management, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Publishing
• #SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This WeekChristian Neri
  Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; ...
  Content, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Publishing, Snapchat
• #SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This WeekChristian Neri
  Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed ...
  Advertising, AI, Content, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, Snapchat