Project Management

Project Management: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Agile Practices for More Efficient Content ProductionAndrea Fryrear
  Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed ...
  Content, Content Marketing, Content Strategy, Project Management, Web Content
• How to Create a Customer Experience Program and a Winning Marketing Team: Context MarketingLars Birkholm Petersen
  Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to ...
  Customer Experience, Customer Relationships, Marketing Operations, Project Management
• Seeking Inspiration: Four Steps to Being Creative on a DeadlineDarrin Brege
  It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when ...
  Content, Creativity, Project Management, Writing
• Four Essential Success Factors for Transforming Marketing Into a Center of ExcellenceLaura Patterson
  Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here's how ...
  Management, Marketing Dashboards, Marketing Operations, Marketing Strategy, Metrics, Project Management
• 10 Website Go-Live Tips to Ensure a Smooth LaunchBrian Shilling
  Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless ...
  Content, Google Analytics, Project Management, Web Analytics, Web Copy, Website Design, Websites
• Three Key Components of Effective Marketing and Content CalendarsGarrett Moon
  If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
  Blogging, Collaboration, Content, Content Marketing, Content Strategy, Management, Project Management, Publishing, Technology
• A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 DaysBana Jobe
  You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good ...
  Blogging, Content, Content Strategy, Project Management, Writing
• Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program AdoptionHeather Rast
  Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips ...
  Content, Content Marketing, Management, Marketing Operations, Project Management
• Discover the Missing Apps in Your Work Life [Quiz]Billy Blau
  People have access to more apps, platforms, and software than ever, thanks to the consumerization of information technology. The key is finding the right tools for the right team. Take ...
  Career Management, Collaboration, Marketing Automation, Project Management
• How to Prevent Marketing Team Burnout and Get Over OvertimeJoe Staples
  Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better ...
  Career Management, Management, Project Management, Technology