Google Analytics

Google Analytics: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Small Business Guide to Google Analytics [Infographic]Laura Forer
  Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of ...
  Google Analytics, Marketing Analytics, Marketing Dashboards, Metrics, Small Business
• 10 Website Go-Live Tips to Ensure a Smooth LaunchBrian Shilling
  Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless ...
  Content, Google Analytics, Project Management, Web Analytics, Web Copy, Website Design, Websites
• Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]Laura Forer
  Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what ...
  Advertising, Google, Google Analytics, Inbound Marketing, Search Engine Marketing, Search Engines, Websites
• Marketing ROI: How to Get Actionable Insights From Google AnalyticsJennifer Blackburn
  What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
  Advertising, Content Marketing, Google Analytics, Metrics, Referrals, Social Media, Web Analytics, Websites
• Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound MarketingCarly Schoonhoven
  Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Demographics, Google Analytics, Inbound Marketing, Lead Generation, Personas, Sales
• #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's RoundupAngela Natividad
  This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that ...
  Advertising, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google Analytics, Instagram, Marketing Strategy, Metrics, Millennials
• Five Ways Google Analytics Turns You Into the Sherlock of Paid SearchMark Smith
  Unlock the mysteries of your digital marketing campaign's performance by using these five Google Analytics metrics—and some deductive reasoning.
  Customer Insight, Google Analytics, High-Tech Marketing, Measurement, Metrics
• Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions DownMorgan Brown
  If you're responsible for generating sales and leads from your company's website, you know that one of the biggest culprits hurting conversion rates is visitor confusion. six ways you can ...
  Customer Experience, Google Analytics, Inbound Marketing, Landing Pages, Lead Generation, Market Research, Retail Marketing, Surveys, Web Analytics, Websites
• Five Components of Measuring Return on Customer EngagementJohn Hoholik
  Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
  Customer Acquisition, Customer Engagement, Customer Relationships, Data, Google Analytics, Management, Measurement, Metrics, ROI, Sales
• Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)Jonathan Long
  Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create ...
  Blogging, Content, Content Marketing, Content Strategy, Google Analytics, Keywords, SEO, Web Content, Writing