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Web Analytics: How-to articles covering the latest marketing tactics, tips, and strategies.

How Data Can Lead You Astray: Six Costly MistakesWilliam Gadea
We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let ...
Data, Market Research, Measurement, Metrics, Web Analytics
When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to RankHamlet Batista
Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online.
Search Engine Marketing, SEO, Web Analytics, Web Content
Stop Drowning in Metrics and Optimize KPIs That Move the NeedleSteve Bonnell
Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three ...
Marketing Dashboards, Measurement, Metrics, ROI, Web Analytics
Three Ways Marketers Can Use Both Data and Common SenseBrad Ptasienski
Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line.
Big Data, Data, Web Analytics
Seven Sets of Useful Insights You Can Gain From Twitter Analytics
Twitter is a powerful tool in any marketer's arsenal, but it's only as useful as the information you can extract from it. Read on for tips from Twitter Business about ...
Advertising, Social Analytics, Social Media, Twitter, Web Analytics
Advanced Real-Time Analytics Will Get You the Answers That Google Analytics Can'tAlex Gutman
As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has ...
Customer Behavior, Metrics, Personalization, Web Analytics, Websites
Five Mistakes That Are Costing You Precious B2B LeadsRohan Ayyar
At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster ...
Email, Email Marketing, Lead Generation, Sales, Social Media, Testing, Value Propositions, Web Analytics
Seven Questions to Help You Avoid the Biggest Misstep of Your Site RelaunchMark Floisand
It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.
Customer Insight, Search Engine Marketing, Search Engines, Web Analytics, Website Design, Websites
Five Ways Google Scores Your Content
What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you ...
Content, Google, Metrics, Search Engine Marketing, SEO, Web Analytics, Web Content
10 Website Go-Live Tips to Ensure a Smooth LaunchBrian Shilling
Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless ...
Content, Google Analytics, Project Management, Web Analytics, Web Copy, Website Design, Websites

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Web Analytics: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Everything You Wanted to Know About Predictive Analytics (But Were Afraid to Ask): Christopher Penn on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns.
Forecasts, Web Analytics
Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between.
Blogging Strategy, Content, Content Marketing, Hiring Outside Resources, Marketing Smarts, Marketing Strategy, ROI, Social Media, Web Analytics
Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]by Matthew Grant
Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.
Marketing Analytics, Marketing Smarts, Measurement, Metrics, Nonprofits, ROI, Social Media, Web Analytics
Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Eye Tracking, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research
Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]by Matthew Grant
According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant?
Customer Behavior, Marketing Analytics, Marketing Smarts, Personalization, Social Media, Technology, Web Analytics

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