Testing

Testing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Email Optimization: Case Studies and Actionable Tips [Infographic]Laura Forer
  You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email ...
  Email Marketing, Segmentation, Testing, Videos
• Why Email Still Reigns Supreme [Infographic]Laura Forer
  Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips ...
  Email, Email Marketing, Personalization, Testing
• 10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris Shoor
  You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
  Content, Lead Generation, Measurement, Sales, Testing, Website Design, Websites
• Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta DescriptionsMichael Hayes
  Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank).
  Content, SEO, Testing
• Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]Laura Forer
  Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails ...
  Email Marketing, Email Subject Lines, Marketing Communications, Testing
• Kiss Your A/B-Testing Goodbye... Sort OfDavid Schroeder
  A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
  AI, Landing Pages, Marketing Smarter, Marketing Strategy, Testing
• Five Things Pro Facebook Marketers Do DifferentlyMadelyn Newman
  Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros ...
  Advertising, Facebook, Marketing Smarter, Segmentation, Social Media, Testing
• Five Mistakes That Are Costing You Precious B2B LeadsRohan Ayyar
  At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster ...
  Email, Email Marketing, Lead Generation, Sales, Social Media, Testing, Value Propositions, Web Analytics
• Four Steps to a Winning Lead-Generation Process [Infographic]Laura Forer
  Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
  B2B Marketing, Lead Generation, Lead Quality, Marketing Strategy, Testing
• Three New Facebook Ad Features to Boost Your ROIRicha Pathak
  Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try.
  Advertising, Facebook, Mobile Marketing, Social Media, Testing