Lead Quality

Lead Quality: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Key Ingredient of Marketing Campaign Success: Quality DataPhil Garlick
  Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data ...
  Data, Lead Generation, Lead Quality, Sales
• Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus Linder
  Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of ...
  B2B Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Lead Quality, Personalization, Personas, Sales
• Four Steps to a Winning Lead-Generation Process [Infographic]Laura Forer
  Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
  B2B Marketing, Lead Generation, Lead Quality, Marketing Strategy, Testing
• The Content Types That Generate the Highest-Quality LeadsAyaz Nanji
  Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Landing Pages, Lead Generation, Lead Quality, Research Summaries, Sales, Survey Data
• How to Maximize the ROI of Your Lead Generation CampaignsIvan Kreimer
  If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ...
  Content, Content Marketing, Customer Acquisition, Landing Pages, Lead Generation, Lead Quality, Metrics, ROI, Sales
• B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?Bruce Scheer
  Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but ...
  B2B Marketing, Content, Customer Acquisition, Lead Quality, Positioning, Print Collateral, Product Marketing, Sales
• Marketing Video: No Lead Left BehindCassie Nelson
  Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than ...
  Lead Generation, Lead Quality, Lead Scoring, Sales
• Unlock the Mystery of Lead-Capture Success [Infographic]Verónica Jarski
  Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
  Lead Generation, Lead Quality, Measurement, Metrics, Sales, Social Media
• Six Huge Lead-Generation Pitfalls That Are Hurting Your BusinessRob Manser
  Every marketing and sales team struggles with lead generation at some point. But are they making this battle even more difficult by committing these lead-generation mistakes?
  Data, High-Tech Marketing, Lead Generation, Lead Quality, Lead Scoring, Sales
• Which B2B Content Types Deliver Great Leads?Ayaz Nanji
  Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, Survey Data