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Personal Branding: How-to articles covering the latest marketing tactics, tips, and strategies.
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How to Market Yourself for a Marketing JobPayal BhatiaWhen you're looking for a marketing job, it helps to get meta and figure out your personal brand. Here are some useful tips to help you find the right position.
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How to Unlock Your Marketing Career Potential in 2018As a marketer, you're used to marketing products and services. But what about yourself? Do potential employers know your value? Read on to find out how to set up your ...
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How Useful Is an MBA for a Marketing Career?If you're looking to move your marketing career forward, you may have considered an MBA. But does the investment of time and money pay off? Read on to find out ...
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The Art and Science of Personal Branding Online [Infographic]Laura ForerWhat's the first thing a potential employer thinks when he or she views your LinkedIn profile? Make sure you have a strong personal brand online to help create a positive ...
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11 Tips for How to Be a LinkedIn Power User [Infographic]Laura ForerEven if you're not hunting for a new job, maintaining an updated LinkedIn profile can help you with future job prospects that you might not even know exist. Check out ...
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How a Blog Can Help You Build a Personal Brand OnlineMilica SkocicTo build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is ...
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Five Faces of the Gig Economy [Animated Infographic]Laura ForerThe world of freelancing has grown, and there's no longer one definition of what a freelancer is. Check out this infographic by LinkedIn ProFinder and Intuit to see five types ...
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Now Is the Time for Developing Your Personal Brand: 26 TipsBarry FeldmanThe time for personal branding is now, and today is the best day to start developing your personal brand. Here are 26 tips, from A to Z, to help your ...
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Eight SEO Trends to Expect in 2017 [Infographic]Laura ForerSearch engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.
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Four Career Lessons for Would-Be CMOs and CEOsClare PearsonA panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common ...
Personal Branding: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.
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The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneDigital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating ...
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Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]by Kerry O'Shea GorgoneAlicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.
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The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.
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How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBook marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.
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Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone"Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing.
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How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort!
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Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneDorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your breakthrough idea heard in the marketplace.
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Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSiegel+Gale CMO Margaret Molloy shares tips for creating a culture of innovation, creating effective B2B content marketing, measuring impact, and hiring the best marketers for your team.
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Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.
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How-to Articles
- AI's Impact on Product-Content Orchestration in B2B Marketing by TJ Waldorf
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