Women

Women: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Ways Design Can Help You Market to WomenStephanie Yung
  Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
  Creativity, Market Research, Millennials, Women
• The Fashion-Shopping Habits of Millennial WomenAyaz Nanji
  Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.
  Customer Behavior, E-Commerce, Millennials, Research Summaries, Retail Marketing, Women
• Gender Stereotyping in Digital Advertising [Infographic]Laura Forer
  Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ...
  Advertising, Customer Behavior, Women
• How In-Store Tech Use and Preferences Differ by Gender [Infographic]Laura Forer
  Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about ...
  B2C, Customer Behavior, Customer Service, Mobile Marketing, Retail Marketing, Technology, Women
• Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]Laura Forer
  Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors.
  AI, B2C, Customer Behavior, E-Commerce, Technology, Women
• Monday Inspiration: Legendary Quotes From Successful Entrepreneurs [Infographic]Laura Forer
  Here's a little midsummer inspiration to get you motivated. See what successful entrepreneurs, from Bill Gates to Beyonce, have to say about overcoming challenges and performing their best.
  Career Management, Creativity, Women
• The Media and Internet Habits of Moms in 2017Ayaz Nanji
  Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research ...
  Demographics, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Television, Women
• What Are We Buying for Mother's Day? [Infographic]Laura Forer
  Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday.
  Customer Behavior, E-Commerce, International Marketing, Women
• How Gender-Diverse Is the Digital Marketing Industry?Ayaz Nanji
  More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data, Women
• How Reviews and Recommendations Affect the Path to Purchase [Infographic]Verónica Jarski
  Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
  Advertising, Community, Customer Behavior, Customer Evangelists, Customer Insight, High-Tech Marketing, Referrals, Sales and Advertising, Women