Referrals

Referrals: How-to articles covering the latest marketing tactics, tips, and strategies.

• Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]Laura Forer
  Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those ...
  B2C, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Marketing Strategy, Personalization, Referrals
• Is a Loyalty Rewards Program Right for Your Brand? [Infographic]Laura Forer
  A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the ...
  Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy, Referrals
• The Ultimate Restaurant Marketing Guide [Infographic]Laura Forer
  Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
  Customer Behavior, Customer-Centric, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Referrals, Web Copy, Websites, Word-of-Mouth
• Marketing ROI: How to Get Actionable Insights From Google AnalyticsJennifer Blackburn
  What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
  Advertising, Content Marketing, Google Analytics, Metrics, Referrals, Social Media, Web Analytics, Websites
• Five Mistakes You Can't Afford to Make in Your Refer-a-Friend ProgramPrasad Dhamdhere
  Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some ...
  B2C, Customer Behavior, Customer Relationships, E-Commerce, Landing Pages, Referrals, Retail Marketing, Websites
• How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic]Verónica Jarski
  Are you ready to handle all the holiday sales coming your way? Looking at your reviews and star ratings can help you anticipate sales this coming holiday season.
  Brand Awareness, Customer Behavior, Customer Insight, Customer Satisfaction, Digital Marketing, Product Management, Referrals, Websites
• How Reviews and Recommendations Affect the Path to Purchase [Infographic]Verónica Jarski
  Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
  Advertising, Community, Customer Behavior, Customer Evangelists, Customer Insight, High-Tech Marketing, Referrals, Sales and Advertising, Women
• Invite Your Friends! Three Best-Practices for a Successful Referral ProgramMatt Kates
  Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.
  Customer Acquisition, Customer Engagement, Customer Evangelists, Customer Relationships, Referrals
• What You Need to Know About the Changing Affiliate LandscapeJim Robinson
  Technology paired with changing consumer behavior is transforming affiliate marketing and creating opportunities for marketers to target consumers more precisely.
  Blogging, Collaboration, Marketing Strategy, Referrals, Sales, Word-of-Mouth
• How to Bulk Up Your Referral Program [Infographic]Chris Duskin
  How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
  Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Promotions, Referrals, Social Media