Websites

Websites: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use Mobile Marketing for Your Business [Infographic]Laura Forer
  Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.
  Customer Behavior, Customer Experience, Mobile Marketing, SMS, Websites
• The Staggering Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
  Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.
  Customer Behavior, Data, Research Summaries, Social Media, Websites
• The Top Sites Driving Referral Traffic, by Content CategoryAyaz Nanji
  Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
  Content, Facebook, Google, Research Summaries, Web Content, Websites
• 10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris Shoor
  You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
  Content, Lead Generation, Measurement, Sales, Testing, Website Design, Websites
• The 5Ws of Experience-Driven Commerce [Infographic]Laura Forer
  Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.
  Customer Experience, E-Commerce, Websites
• A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search RankMartin Benes
  Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible ...
  Keywords, Search Engine Marketing, Websites
• What Converts? Web Landing Page Benchmarks and Trends [Infographic]Ayaz Nanji
  Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
  Content, Customer Behavior, Landing Pages, Research Summaries, Websites
• Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]Laura Forer
  Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.
  Content, Website Design, Websites
• Why Consumers Leave E-Commerce Sites and Apps Without PurchasingAyaz Nanji
  High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver.
  Customer Behavior, E-Commerce, Research Summaries, Websites
• The 15 Most Visited Web Properties by US ConsumersAyaz Nanji
  Web properties owned by Google were the most visited by consumers in the United States last month, according to recent research from comScore.
  Facebook, Google, Research Summaries, Websites