Customer Behavior

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Customer Behavior: How-to articles covering the latest marketing tactics, tips, and strategies.

Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and AnalystsAyaz Nanji
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
B2B Marketing, B2B Marketing Forum, Customer Behavior, Research Summaries, Sales, Social Media, Social Networking
Holiday Shopping Trends for 2018: Consumers' Spend and Gift PlansAyaz Nanji
Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.
Customer Behavior, Research Summaries, Retail Marketing
Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?Ayaz Nanji
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
Advertising, Customer Behavior, Research Summaries
Three Ways to Reach Customers With Personalized Content: Data, Emotion, and MetricsManish Dudharejia
Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
Content, Customer Behavior, Metrics, Personalization
2018 Digital Advertising Trends: Which Predictions Came True [Infographic]Laura Forer
Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's ...
Advertising, Customer Behavior, Videos
Consumers' Gift Card Preferences in the Digital AgeAyaz Nanji
Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network.
Customer Behavior, Research Summaries, Retail Marketing
The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get WrongAyaz Nanji
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
Customer Behavior, Email, Email Campaigns, Email Marketing, Research Summaries
How to Use Mobile Marketing for Your Business [Infographic]Laura Forer
Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.
Customer Behavior, Customer Experience, Mobile Marketing, SMS, Websites
The Staggering Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.
Customer Behavior, Data, Research Summaries, Social Media, Websites
The Psychology of Advertising: Thinking vs. Feeling [Infographic]Laura Forer
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the ...
Advertising, Customer Behavior

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Customer Behavior: Podcasts containing in-depth interviews with smart marketers from all walks of life.

What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.
Customer Behavior, Marketing Smarts, Research, Retail Marketing
How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each ...
Brand Loyalty, Brand Management, Branding, Customer Behavior, Marketing Smarts, Marketing Strategy
Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible Influence.
Behavioral Marketing, Customer Behavior, Marketing Smarts
Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends.
Customer Behavior, Market Research, Marketing Smarts
What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
Customer Behavior, Customer Relationships, Market Research, Marketing Smarts, Marketing Strategy, Research
You Don't Market, You Create Reactions: Jon Taffer of Spike TV's 'Bar Rescue' on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jon Taffer, host of Spike TV's "Bar Rescue," rocks Marketing Smarts, sharing insights about branding and promotion based on his 30 years of experience making bars and restaurants profitable.
Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Experience, Marketing Smarts, Marketing Strategy
Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!
Advertising, B2B Marketing, B2C, Brand Management, Campaign Management, Content, Content Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy
The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that mobile represents.
Behavioral Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy, Mobile Marketing, Technology
Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.
Career Management, Content, Customer Behavior, Marketing Smarts, Presentations, Sales
What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need for innovative leadership, the new generation of consumerism, and his ...
Customer Behavior, Customer Communications, Customer Engagement, Customer Experience, Marketing Smarts, Social Media, Thought Leadership

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