ROI

ROI: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Measure the ROI of Your B2B Content Marketing CampaignsJolina Landicho
  This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
  B2B Marketing, Content Marketing, Measurement, Metrics, ROI
• From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad ReportingJennifer Scheer
  You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And ...
  Data, Measurement, Metrics, ROI
• Measuring Sponsorship ROI: Marketers' Favorite MetricsAyaz Nanji
  Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing ...
  Metrics, Research Summaries, ROI, Sponsorship
• Unanswered Calls: The Plague of Paid Search ROI [Infographic]Laura Forer
  Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you ...
  Customer Communications, Customer Service, Mobile Marketing, Multichannel Marketing, ROI, Search Engine Marketing, Technology
• The Top Five KPIs Online Marketers Should Be Tracking [Infographic]Laura Forer
  With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on ...
  Data, Marketing Analytics, Measurement, Metrics, ROI
• The Metrics That Matter to B2B Marketers and Business LeadersAyaz Nanji
  B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks.
  Metrics, Research Summaries, ROI
• To Bot or Not to Bot? [Infographic]Laura Forer
  Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.
  Customer Communications, Customer Service, ROI, Technology
• Four Key Metrics for Evaluating Event Marketing PerformanceDax Callner
  ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to ...
  Conferences, Measurement, Metrics, ROI, Tradeshows/Events
• 10 Video Metrics That Will Help You Establish ROIEvelyn Timson
  Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.
  Content, Measurement, Metrics, ROI, Videos
• The State of Sales Content ROI [Infographic]Ayaz Nanji
  Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
  Content, Content Marketing, Content Strategy, Metrics, Research Summaries, ROI, Sales