Conferences

Conferences: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Key Metrics for Evaluating Event Marketing PerformanceDax Callner
  ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to ...
  Conferences, Measurement, Metrics, ROI, Tradeshows/Events
• The Right Content at Your Events Makes All the Difference [Infographic]Laura Forer
  An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing ...
  Conferences, Content, Content Strategy, Customer Relationships, Marketing Strategy, Sales, Tradeshows/Events
• How Tech Will Transform Event Management [Infographic]Laura Forer
  How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.
  Conferences, Marketing Conferences, Marketing Strategy, Technology, Tradeshows/Events
• #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This WeekChristian Neri
  Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the ...
  Advertising, Career Management, Conferences, Content, E-Commerce, Facebook, Instagram, Lead Generation, LinkedIn, Local Marketing
• Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
  This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  Brand Awareness, Branding, Conferences, Content, Lead Generation, Networking, Sales, Thought Leadership, Tradeshows/Events
• How to Pick the Right Location for Your Exhibit Booth: The Selection Process SimplifiedMark Kao
  The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, ...
  Conferences, Lead Generation, Marketing Budgets, Marketing Planning, Sales, Tradeshows/Events
• Level-Up: How to Score Big at Live Events [Infographic]Laura Forer
  Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out ...
  B2B Marketing, Conferences, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Strategy, Millennials
• What Marketers Want From Conferences [Infographic]Ayaz Nanji
  Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast.
  Conferences, Marketing Strategy, Research Summaries, Survey Data
• Event Marketing Trends: Top Promotional Tactics, Tech, and MetricsAyaz Nanji
  Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain.
  Conferences, Marketing Strategy, Research Summaries, Survey Data
• Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]Laura Forer
  Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose ...
  Advertising, B2B Marketing, B2C, Brand Awareness, Conferences, Customer Behavior, Marketing Tips