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Technology: How-to articles covering the latest marketing tactics, tips, and strategies.

Too Much of a Good Thing? Take Your Data From Overwhelming to UsefulDun & Bradstreet
So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for ...
Big Data, Data, Marketing Challenges, Technology
Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
Your Three-Step Approach to Account-Based Marketing SuccessJonathan Herrick
ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they're dissatisfied with their current lead generation programs. But ...
Account-Based Marketing, Marketing Strategy, Sales, Technology
Marketers Know AI Is the Future, But Do They Understand AI Today?Tod Loofbourrow
AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what ...
AI, Marketing Automation, Marketing Strategy, Technology
The State of Marketing Technology in 2018Ayaz Nanji
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.
Marketing Strategy, Research Summaries, Technology
Unanswered Calls: The Plague of Paid Search ROI [Infographic]Laura Forer
Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you ...
Customer Communications, Customer Service, Mobile Marketing, Multichannel Marketing, ROI, Search Engine Marketing, Technology
How to Spend Less Time Getting More Value From Your Marketing Communication Channels
Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less ...
Career Management, Management, Marketing Smarter, Technology, Time Management
To Bot or Not to Bot? [Infographic]Laura Forer
Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.
Customer Communications, Customer Service, ROI, Technology
The Digital Work Tools Marketers Can't Do WithoutAyaz Nanji
Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing services, according to recent research from Widen.
Marketing Strategy, Research Summaries, Technology
Are Chatbots a Good Idea for Your Business? [Infographic]Laura Forer
When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.
AI, Customer Communications, Customer Experience, Marketing Automation, Technology

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Technology: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.
AI, Marketing Smarts, Technology
ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Katie Bullard, president at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data.
Account-Based Marketing, Data, Marketing Smarts, Technology
Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.
AI, Career Management, Marketing Automation, Marketing Smarts, Technology
Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Radius Senior Vice-President of Marketing Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.
B2B Marketing, Data, Marketing Operations, Marketing Smarts, Sales, Technology
Creativity, Technology, and the Future of Marketing: Jon Wuebben on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Most marketers have the next year planned. Really ambitious marketers might think ahead five years. The author of Future Marketing has a 13-year-plan (and he thinks you need one, too). Hear him prognosticate about what's ahead in the world of ...
AI, Forecasts, Marketing Smarts, Marketing Strategy, Technology
Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs [Podcast]by Kerry O'Shea Gorgone
Dale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers.
AI, Marketing Smarts, Marketing Strategy, Technology
Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software vendors, and offers tips for choosing a solution that supports your company's content strategy.
Content Marketing, Content Strategy, Marketing Automation, Marketing Smarts, Marketing Strategy, Technology
The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that mobile represents.
Behavioral Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy, Mobile Marketing, Technology
QR Codes Kill Kittens: Author Scott Stratten Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book—QR Codes Kill Kittens—provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time.
Customer Engagement, Marketing Smarts, Marketing Strategy, Mobile Marketing, Social Media, Technology, Testing, Twitter
Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]by Matthew Grant
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."
Advertising, B2B Marketing, Content, Customer-Centric, Data, Digital Marketing, Marketing Smarts, Segmentation, Technology

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