Behavioral Marketing

Behavioral Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Purchasing Buyer-Intent Data: A Marketer's PrimerKen Gaebler
  If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you ...
  Behavioral Marketing, Customer Behavior, Lead Generation, Marketing Smarter, Marketing Strategy, Sales, Technology
• The Complete Guide to Snapchat Advertising Targeting Options [Infographic]Laura Forer
  If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
  Advertising, Behavioral Marketing, Demographics, Segmentation, Snapchat, Social Media
• How to Effectively Personalize Your Marketing CommunicationsJohn Collins
  Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, ...
  Behavioral Marketing, Data, Personalization
• YouTube Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, YouTube
• LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those ...
  Advertising, B2B Marketing, Behavioral Marketing, Demographics, LinkedIn, Segmentation, Social Media
• The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]Laura Forer
  With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all ...
  Advertising, Behavioral Marketing, Demographics, Facebook, Instagram, Segmentation, Social Media
• The Complete Guide to Twitter Advertising Targeting Options [Infographic]Laura Forer
  Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, Twitter
• Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]Laura Forer
  Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly ...
  Behavioral Marketing, Customer Communications, Customer Experience, Data, Marketing Smarter, Marketing Tips, Personalization
• Why People Abandon Online Shopping Carts and What to Do About It [Infographic]Laura Forer
  If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to ...
  B2C, Behavioral Marketing, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Advertising in the Age of DistractionCarl Marci
  The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you ...
  B2C, Behavioral Marketing, Customer Behavior, Customer Insight, Research, Retail Marketing