Customer Insight

Customer Insight: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• Spanish in the US: An Opportunity for Marketers [Infographic]Laura Forer
  Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish ...
  Customer Behavior, Customer Communications, Customer Insight, Digital Marketing
• How to Use Data to Reveal Your Brightest Star CustomersLaura Patterson
  Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
  Customer Acquisition, Customer-Centric, Customer Insight, Data, Metrics
• Devise Better Customer Journeys With Customer Data as Your GPS
  Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as ...
  AI, Customer Engagement, Customer Experience, Customer Insight, Data, Metrics, Technology
• What Brexit Teaches Us About Crafting Marketing Campaigns That Compel ActionAlex Moscow
  What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has ...
  Customer Insight, Marketing Challenges, Marketing Strategy, Public Relations
• Six Tips for Ensuring Your Customer Advisory Board Doesn't BackfireRob Jensen
  Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your ...
  Customer Advisory Programs, Customer Insight, Customer Relationships, Marketing Strategy, Research
• Six Reasons to Hire Your Audience: The Benefits of UGCPawan Deshpande
  If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Marketing Strategy, SEO, Social Media, User-Generated Content
• Loyalty, Retention, Relationships: What's Really in It for Your Customers?Tyler Douglas
  In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need ...
  B2C, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Data, Retail Marketing
• Dark Data on Social Media: Insights That Shed Light on Your BusinessMark Lange
  What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And ...
  Customer Insight, Data, Reputation Management, Research, Social Analytics, Social Media
• Seven Questions to Help You Avoid the Biggest Misstep of Your Site RelaunchMark Floisand
  It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.
  Customer Insight, Search Engine Marketing, Search Engines, Web Analytics, Website Design, Websites