Marketing Strategy

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Marketing Strategy: How-to articles covering the latest marketing tactics, tips, and strategies.

Four Tips for Gutsy Branding: How to Make Your Business Stand OutLaura Wallace
What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to ...
Brand Management, Branding, Marketing Strategy
The Most Effective Lead Nurturing TacticsAyaz Nanji
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
Lead Nurturing, Marketing Strategy, Research Summaries, Sales
How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]Laura Forer
Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and ...
Career Management, Chief Marketing Officer, Marketing Strategy
How to Use Product-Market Fit to Drive Business GrowthLaura Patterson
The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand ...
Customer-Centric, Market Research, Marketing Strategy, Product Marketing, Strategy
Your Three-Step Approach to Account-Based Marketing SuccessJonathan Herrick
ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they're dissatisfied with their current lead generation programs. But ...
Account-Based Marketing, Marketing Strategy, Sales, Technology
Marketers Know AI Is the Future, But Do They Understand AI Today?Tod Loofbourrow
AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what ...
AI, Marketing Automation, Marketing Strategy, Technology
Your Marketing Data Isn't Just for Insights: It's Worth Much More Than ThatJessie Kernan
Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.
Big Data, Data, Marketing Analytics, Marketing Strategy, Marketing Tips
The State of Marketing Technology in 2018Ayaz Nanji
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.
Marketing Strategy, Research Summaries, Technology
The Biggest Barriers to Successful Marketing AttributionAyaz Nanji
Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
Attribution Modeling, Marketing Analytics, Marketing Strategy, Research Summaries
The Digital Work Tools Marketers Can't Do WithoutAyaz Nanji
Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing services, according to recent research from Widen.
Marketing Strategy, Research Summaries, Technology

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Marketing Strategy: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Most B2B Businesses Are Barely Even Marketing: 'Bullseye Marketing' Author Louis Gudema on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
'Bullseye Marketing' author and consultant Louis Gudema discusses the surprising disparity in marketing investment between software companies and other kinds of businesses, and offers advice on how marketing organizations can bridge that gap.
Marketing Smarts, Marketing Strategy
Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
Content Marketing, Engagement, Inbound Marketing, Marketing Smarts, Marketing Strategy
Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
B2B Marketing, Marketing Smarts, Marketing Strategy, Positioning
Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.
Marketing Automation, Marketing Smarts, Marketing Strategy
Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Perry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
Marketing Smarts, Marketing Strategy, Sales
2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018 [Podcast]by Mack Collier, Kerry O'Shea Gorgone
17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts.
Marketing Smarts, Marketing Strategy
Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.
Advertising, Facebook, Marketing Smarts, Marketing Strategy, Social Media
The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more.
Management, Marketing Strategy
How to Create an Irresistible Game-Day Experience for Your Audience: Vikings CMO Steve LaCroix on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.
Chief Marketing Officer, Customer Experience, Marketing Smarts, Marketing Strategy
Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back).
Marketing Inspiration, Marketing Smarts, Marketing Strategy, Marketing Tips

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