Strategy

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Strategy: How-to articles covering the latest marketing tactics, tips, and strategies.

How to Use Product-Market Fit to Drive Business GrowthLaura Patterson
The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand ...
Customer-Centric, Market Research, Marketing Strategy, Product Marketing, Strategy
How to Ensure ABM Success via Organizational StructureDr. Debbie Qaqish
Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success.
Account-Based Marketing, Management, Sales, Strategy
Four Steps to a Compelling Brand Story That Wins Over CustomersCourtney Apps
When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.
Brand Loyalty, Brand Positioning, Branding, Content, Positioning, Strategy, Word-of-Mouth
How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and MistrustHarry Mills
Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to ...
Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales, Strategy
How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and InfluencersJane Hiscock
A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer ...
Channel Marketing, Chief Marketing Officer, Collaboration, Customer-Centric, Customer Relationships, Influencer Marketing, Management, Marketing Strategy, Strategy
How to Get Marketing Help When You Need ItElaine Fogel
Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get ...
Career Management, Hiring Outside Resources, Marketing Operations, Marketing Strategy, Research, Small Business, Strategy, Webinars
Win/Loss Analysis: Strategize Your Results [Infographic]Verónica Jarski
Companies that study their past deals have a 3-7 times higher win rate than companies that don't. Here's how looking at past sales can help you win future deals.
Customer Behavior, Customer Insight, Marketing Strategy, Marketing Tips, Sales, Strategy
How to Apply the 'Golden Circle' to Your Marketing and Performance MeasurementLaura Patterson
Marketers are likely in the thick of marketing planning, so now is a good time to revisit how to apply both the Golden Circle and the best-practices of alignment and ...
Marketing Planning, Marketing Strategy, Measurement, Metrics, Strategy
The Three Keys to Mastering Marketing in Today's Noisy MarketplaceLinda Popky
Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you ...
Community, Content, Customer Communications, Customer Relationships, Digital Theory, Direct Marketing, Marketing Operations, Marketing Planning, Marketing Strategy, Personalization
Six Steps for Turning Competitors Into AlliesJohn Toskey
Rather than competing head-to-head, consider the players in your field and how you could combine efforts to help both you and the other company—and, ultimately, your own customers.
Marketing Smarter, Marketing Strategy, Strategy

See all 51 marketing articles related to Strategy »

Strategy: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Startup marketing expert David Cooperstein, founder of the agency Figurr, shares insight into how marketing for startups differs from enterprise marketing, the advantages of each, and the importance of customer experience to any marketing organization.
Marketing Smarts, SMBs, Strategy
How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.
Content, Corporate Communications, Marketing Smarts, Presentations, Strategy
Never Stop Learning: Mark Organ on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees.
Career Management, Hiring Outside Resources, Marketing Smarts, Strategy
Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Chris Brogan discusses his new business book, The Freaks Shall Inherit the Earth, as well as what distinguishes "freaks" from more traditional entrepreneurs and how to maintain a supportive community when the trolls come calling.
Marketing Smarts, Strategy
Whiteboard Selling: Author Corey Sommers Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Corey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this episode of Marketing Smarts, he discusses the book he co-wrote with David Jenkins, Whiteboard Selling: Empowering Sales Through Visuals.
Customer Acquisition, Marketing Smarts, Personalization, Presentations, Sales, Strategy
Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
Content, Content Marketing, Marketing Smarts, Marketing Strategy, Strategy, Word-of-Mouth
Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
Customer Relationships, Marketing Challenges, Marketing Communications, Marketing Smarts, Public Relations, Social Media, Strategy
To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]by Matthew Grant
John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals.
Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Small Business, Strategy
Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]by Matthew Grant
The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy.
Advertising, B2B Marketing, Content, Content Marketing, Lead Generation, Marketing Smarts, Sales, Strategy, Web Content
Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]by Matthew Grant
Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the ...
Content, Content Marketing, Customer Behavior, Inbound Marketing, Marketing Smarts, Social Media, Strategy

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