Marketing Communications

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Marketing Communications: How-to articles covering the latest marketing tactics, tips, and strategies.

Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]Laura Forer
Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails ...
Email Marketing, Email Subject Lines, Marketing Communications, Testing
Five Ways to Make Your Marketing Copy a Whole Lot More EngagingNick Usborne
Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect ...
Content, Copywriting, Customer Communications, Marketing Communications, Web Content, Writing
Email vs. SMS: Battle of the Heavyweights [Infographic]Laura Forer
Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.
B2C, Customer Communications, Email, Marketing Communications, Marketing Strategy, Mobile Marketing, SMS
Five Direct Mail Myths About Millennials [Infographic]Laura Forer
If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail ...
Customer Behavior, Direct Marketing, Marketing Communications, Millennials
119 Facts About Email Marketing [Infographic]Laura Forer
Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.
Case Studies, Customer Behavior, Email, Email Marketing, Marketing Automation, Marketing Communications, Newsletters, Personalization, Segmentation
Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications EffectivenessTim Pollard
Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication ...
Brand Positioning, Marketing Communications, Positioning, Positioning Statements, PowerPoint, Presentations, Public Speaking
Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About ItJim Brodo
Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for ...
Customer Acquisition, Customer Relationships, Email, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Communications, Marketing Strategy, Sales, Tradeshows/Events
Top 10 Features of Mobile Apps for Businesses [Infographic]Laura Forer
Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should ...
Customer-Centric, Customer Loyalty, Customer Service, Marketing Communications, Marketing Strategy, Mobile Marketing
How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)Lawson Abinanti
Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of ...
Behavioral Marketing, Brand Awareness, Brand Positioning, Branding, Content, Customer Acquisition, Customer Behavior, Marketing Communications, Positioning, Writing
Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
Behavioral Marketing, Brand Positioning, Content, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Marketing Communications, Positioning, Positioning Statements

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Marketing Communications: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail.
Customer Communications, Direct Marketing, Marketing Communications, Marketing Smarts, Segmentation
How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success.
Marketing Communications, Marketing Smarts, Writing
Multitasking Distracts the Mindful Marketer: Lisa Nirell Talks to Marketing Smartsby Kerry O'Shea Gorgone
Marketing consultant, author, and speaker Lisa Nirell talks about how mindfulness makes you a more effective marketer.
Career Management, Corporate Communications, Marketing Communications, Marketing Smarts
Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your company.
Content, Content Marketing, Content Strategy, Customer Relationships, Engagement, Marketing Communications, Marketing Smarts, Marketing Strategy, Targeting
Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how ...
Content, Content Marketing, Corporate Blogging, Marketing Communications, Marketing Inspiration, Marketing Smarts, Marketing Strategy, New Media, Public Relations, Thought Leadership
Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.
Instagram, Integrated Marketing, Marketing Communications, Marketing Smarts, Marketing Strategy, Online Marketing, Public Relations, Services Marketing, Social Media
Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
Customer Relationships, Marketing Challenges, Marketing Communications, Marketing Smarts, Public Relations, Social Media, Strategy

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