Corporate Communications

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Corporate Communications: How-to articles covering the latest marketing tactics, tips, and strategies.

The Most and Least Important PR and Corporate Communications Tactics and TrendsAyaz Nanji
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the ...
Content Marketing, Corporate Communications, Press Releases, Public Relations, Research Summaries
If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-ReadyAnn Handley
Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself ...
Corporate Communications, Public Relations
How to Maintain Brand Authenticity in Today's Politically Polarized ClimateBrandon Lewis
To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing ...
Brand Positioning, Corporate Communications, Customer Relationships, Positioning, Public Relations, Value Propositions
Group Collaboration Tools: Microsoft Teams vs. Slack [Infographic]Laura Forer
Microsoft Teams vs. Slack: Which is the best group collaboration tool for your organization? Check out this infographic for an exhaustive list of criteria and information to answer that very ...
Career Management, Collaboration, Corporate Communications, Management, Technology
Three Times When You Can Use Cliches in Your Content FearlesslyMichael Brown
Clichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience.
Content, Corporate Communications, Writing, Writing Whitepapers
How to Keep Client Projects on Track [Infographic]Verónica Jarski
Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them.
Career Management, Collaboration, Corporate Communications, Customer Communications, Management, Time Management
Why Employees Don't Share Company News on Social MediaAyaz Nanji
Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are ...
Corporate Communications, Research Summaries, Social Media, Social Networking, Survey Data
What Journalists Want From Online Corporate NewsroomsAyaz Nanji
Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX.
Corporate Communications, Public Relations, Research Summaries, Survey Data
Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking DownSarah Clark
Your client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the relationship.
Corporate Communications, Management, Marketing Challenges
The Cold, Hard Truth About Employee Engagement [Infographic]Verónica Jarski
Barely half of your workforce is happy at work, let alone set up for success, according to a recent study. That's chilling news, considering that successful companies depend on engaged ...
Career Management, Corporate Communications, Management, Thought Leadership

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Corporate Communications: Podcasts containing in-depth interviews with smart marketers from all walks of life.

How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.
Content, Corporate Communications, Marketing Smarts, Presentations, Strategy
Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
Content, Content Marketing, Copywriting, Corporate Communications, Humor, Marketing Smarts
From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.
Brand Management, Branding, Community Management, Content Strategy, Corporate Communications, Marketing Smarts, Marketing Strategy, Social Media
Multitasking Distracts the Mindful Marketer: Lisa Nirell Talks to Marketing Smartsby Kerry O'Shea Gorgone
Marketing consultant, author, and speaker Lisa Nirell talks about how mindfulness makes you a more effective marketer.
Career Management, Corporate Communications, Marketing Communications, Marketing Smarts
Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
Brand Positioning, Corporate Communications, Marketing Smarts, Presentations, Sales
The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results.
Corporate Communications, Customer Communications, Customer Relationships, Marketing Smarts, Public Relations
Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew Grant
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
B2B Marketing, Community, Content Marketing, Corporate Communications, Customer-Centric, Customer Engagement, Digital Theory, Marketing Smarts, Social Media
If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]by Matthew Grant
In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.
Community Management, Corporate Communications, Management, Marketing Smarts, Social Media

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