Brand Awareness

Brand Awareness: How-to articles covering the latest marketing tactics, tips, and strategies.

• The New Branding: Five Tips for Creating Shareable Brand ExperiencesPeter Beck
  Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
  Brand Awareness, Brand Management, Brand Positioning, Branding, Customer Experience, Experiential Marketing, Word-of-Mouth
• The Companies With the Best (and Worst) Reputations With US ConsumersAyaz Nanji
  E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.
  Brand Awareness, Brand Management, Reputation Management, Research Summaries
• How to Measure Your Content Marketing Efforts [Infographic]Laura Forer
  How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through ...
  Brand Awareness, Content, Content Marketing, Content Strategy, Measurement, Metrics
• Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.Dara Treseder
  Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't ...
  Brand Awareness, Brand Positioning, Branding, Customer Relationships
• Three Takeaways for Marketers From the Repositioning of Brand Taylor SwiftKatie L. Fetting
  Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding
• Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
  This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  Brand Awareness, Branding, Conferences, Content, Lead Generation, Networking, Sales, Thought Leadership, Tradeshows/Events
• The 10 Most Valuable Global Brands in 2017Ayaz Nanji
  Apple and Google are the two most valuable global brands, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries
• Is There Such a Thing as a 'Brand Fail' Anymore?Dan Brotzel
  When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Relationships, Public Relations, Social Media
• How Digital Ad Frequency Impacts Awareness and Purchase IntentAyaz Nanji
  Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen.
  Advertising, Brand Awareness, Customer Behavior, Digital Marketing, Research Summaries
• The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]Ayaz Nanji
  How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the ...
  Brand Awareness, Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO