Career Management

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Career Management: How-to articles covering the latest marketing tactics, tips, and strategies.

How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]Laura Forer
Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and ...
Career Management, Chief Marketing Officer, Marketing Strategy
2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR PositionsAyaz Nanji
The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.
Career Management, Chief Marketing Officer, Management, Research Summaries
Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
How a Clean Office Can Boost Your Productivity [Infographic]Laura Forer
A clean office doesn't just mean you're less likely to get sick. It can also make you more productive. Check out the infographic for motivation and tips on how to ...
Career Management, Management
Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand OutErica Seidel, Anand Thaker
These nine actionable tips will help you assess your networking and interviewing skills so you can land the marketing job you want.
Career Management
Seven Key Traits of Desirable Marketing TalentIda Rezvani
Marketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring.
Career Management, Hiring Outside Resources, Management
How Job Candidates Evaluate Potential EmployersAyaz Nanji
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork.
Brand Management, Career Management, Research Summaries
How to Spend Less Time Getting More Value From Your Marketing Communication Channels
Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less ...
Career Management, Management, Marketing Smarter, Technology, Time Management
How to Make Money as a Writer [Infographic]Laura Forer
Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.
Career Management, Writing
Four Steps to Developing a Holistic Approach to MeasurementMark C. Nardone
These four steps will help you make sure your goals are measurable and, most important, revenue-driving.
Career Management, Management, Measurement, Metrics

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Career Management: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.
Career Management, Influencer Marketing, Marketing Smarts, Social Media
Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.
AI, Career Management, Marketing Automation, Marketing Smarts, Technology
One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.
Career Management, Marketing Smarts, Networking, Personal Branding
How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more.
Career Management, Marketing Smarts
The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Digital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating ...
Career Management, Marketing Smarts, Personal Branding
Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]by Kerry O'Shea Gorgone
Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.
B2B Marketing, Brand Positioning, Branding, Career Management, Marketing Smarts, Personal Branding, Women
The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.
Business Intelligence, Career Management, Marketing Smarts, Marketing Strategy, Personal Branding
Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
Career Management, Content, Keywords, Management, Marketing Smarts, Search Engine Marketing, Search Engines, SEO, Websites
How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017.
Career Management, Customer Insight, Marketing Smarts, Marketing Strategy, Online Marketing
Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing education.
Career Management, Marketing Smarts

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