Local Marketing

Local Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• SEO Professionals' Biggest Issues With Google My BusinessAyaz Nanji
  Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal.
  Google, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Local Reviews: Which Platforms Do Consumers Post on Most?Ayaz Nanji
  Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
  Brand Management, Facebook, Google, Local Marketing, Research Summaries
• #SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This WeekChristian Neri
  Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; ...
  Advertising, Content, Facebook, Influencer Marketing, Local Marketing, Small Business, Snapchat, Social Media, Social Networking, SocialSkim
• What Consumers Pay Attention to in Local Business ReviewsAyaz Nanji
  Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal.
  Customer Behavior, Digital Marketing, Local Marketing, Reputation Management, Research Summaries
• How Local Businesses Are Advertising This Holiday SeasonAyaz Nanji
  Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.
  Advertising, Facebook, Local Marketing, Research Summaries, Small Business, Social Media, Social Networking
• #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This WeekChristian Neri
  Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the ...
  Advertising, Career Management, Conferences, Content, E-Commerce, Facebook, Instagram, Lead Generation, LinkedIn, Local Marketing
• #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This WeekChristian Neri
  Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; ...
  Advertising, Content, Facebook, Instagram, Lead Nurturing, LinkedIn, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing
• When and Where Consumers Use Search Engines to Find Local BusinessesAyaz Nanji
  Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.
  Customer Behavior, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO, Small Business, Survey Data
• Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]Laura Forer
  Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge.
  Customer Behavior, Local Marketing, Marketing Strategy, Print Collateral
• 53 Must-Have Features of Local Business Websites [Infographic]Laura Forer
  Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your ...
  B2C, E-Commerce, Links, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, SEO, Websites