Marketing Analytics

Marketing Analytics: How-to articles covering the latest marketing tactics, tips, and strategies.

• Your Marketing Data Isn't Just for Insights: It's Worth Much More Than ThatJessie Kernan
  Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.
  Big Data, Data, Marketing Analytics, Marketing Strategy, Marketing Tips
• The Biggest Barriers to Successful Marketing AttributionAyaz Nanji
  Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
  Attribution Modeling, Marketing Analytics, Marketing Strategy, Research Summaries
• The Top Five KPIs Online Marketers Should Be Tracking [Infographic]Laura Forer
  With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on ...
  Data, Marketing Analytics, Measurement, Metrics, ROI
• The Small Business Guide to Google Analytics [Infographic]Laura Forer
  Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of ...
  Google Analytics, Marketing Analytics, Marketing Dashboards, Metrics, Small Business
• The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)Juuso Lyytikkä
  These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.
  Customer Relationships, Customer Retention, Lead Generation, Marketing Analytics, Measurement, Metrics, ROI, Sales
• How to Use Data to Reach New and Existing Customers [Infographic]Laura Forer
  Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic.
  Big Data, Data, Digital Marketing, Marketing Analytics, Technology
• Big Data: From Buzzword to Business Benefits [Infographic]Laura Forer
  "Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your ...
  Big Data, Data, Management, Marketing Analytics, Marketing Challenges, Marketing Planning, Marketing Strategy
• Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising PerformanceManu Mathew
  To improve performance, optimize spend, and enhance customer experience, marketers must inject data and analytics into every phase of their marketing. Here's how you can avoid five common pitfalls of ...
  Advertising, Attribution Modeling, Data, Marketing Analytics, Marketing Strategy, Measurement, Metrics
• Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's ValueLaura Patterson
  The challenge? Measuring Marketing's performance and value to the business. The traditional approach to metrics simply perpetuates the myth that marketing activity equals value. Here's how to measure Marketing's true ...
  Brand Loyalty, Marketing Analytics, Measurement, Metrics, ROI
• Metrics and KPIs Used Most to Measure Marketing PerformanceAyaz Nanji
  Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?
  Marketing Analytics, Marketing Strategy, Measurement, Metrics, Research Summaries, ROI, Survey Data