Research

Research: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning ProgramDr. Debbie Qaqish
  Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.
  Account-Based Marketing, Customer Relationships, Marketing Operations, Research, Sales
• How Marketers Are Using Original Research in ContentAyaz Nanji
  Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
  Content, Content Marketing, Content Strategy, Research, Research Summaries, Survey Data
• Integrative Research: The Key to Successful Marketing in the Age of Customer ExperienceMai Kang
  Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell ...
  Customer Behavior, Data, Research
• Six Tips for Ensuring Your Customer Advisory Board Doesn't BackfireRob Jensen
  Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your ...
  Customer Advisory Programs, Customer Insight, Customer Relationships, Marketing Strategy, Research
• #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This WeekChristian Neri
  This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get ...
  Advertising, Collaboration, Facebook, Hiring Outside Resources, Instagram, LinkedIn, Mobile Marketing, Research, Social Analytics, Social Media
• Halloween 2017: Shopping and Costume TrendsAyaz Nanji
  Consumers in the United States are expected to spend $9.1 billion on Halloween-related products this year, up from $8.4 billion in 2016, according to recent research from the National Retail ...
  Customer Behavior, Research, Retail Marketing
• Dark Data on Social Media: Insights That Shed Light on Your BusinessMark Lange
  What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And ...
  Customer Insight, Data, Reputation Management, Research, Social Analytics, Social Media
• #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This WeekChristian Neri
  Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to ...
  Content, Digital Marketing, Digital Theory, Facebook, Gen Z, LinkedIn, Marketing Strategy, Millennials, Research, Snapchat
• How to Improve Your Research ROI: Six Best-PracticesLaura Patterson
  Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
  Market Research, Research, Surveys
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media