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Book Review: How-to articles covering the latest marketing tactics, tips, and strategies.
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Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of UsStephen DennyHaving been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
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'The Open Brand': How Brands Can Thrive in a Consumer-Driven WorldSean Howard"The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one ...
Book Review: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]by Matthew GrantDan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, ...
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Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew GrantC.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
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How-to Articles
AI's Impact on Product-Content Orchestration in B2B Marketing by TJ Waldorf
2025 Is a Make-or-Break Year for B2B Personalization: Marketers ... by Keith Turco
Five Ways to Unleash the Power of AI in B2B Email Marketing by Maria Fintanidou
How Marketing Data Validation Is the Key to Successful Campaigns by April Boswell
Email Marketing Developments in 2024 and Their Ripple Effects in ... by Chad S. White
