Digital Marketing

Digital Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization.
  B2B Marketing, Digital Marketing, Marketing Smarts
• Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.
  Customer Relationships, Digital Marketing, E-Commerce, Marketing Smarts, Marketing Strategy
• The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry.
  Brand Management, Content Marketing, Digital Marketing, LinkedIn, Marketing Smarts, Marketing Strategy
• Social, Mobile, and the Future of Sports Marketing: Michelle Andres of the Baltimore Ravens Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michelle Andres, vice-president of digital media for the Baltimore Ravens, explains how the organization rose to social media prominence in the NFL and turned its official website from a lonely afterthought into the online destination for fans.
  Customer Experience, Digital Marketing, Integrated Marketing, Marketing Smarts, Marketing Strategy, Mobile Marketing, Social Media
• Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]by Matthew Grant
  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."
  Advertising, B2B Marketing, Content, Customer-Centric, Data, Digital Marketing, Marketing Smarts, Segmentation, Technology
• How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]by Matthew Grant
  Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture ...
  Attribution Modeling, Benchmarking, Customer Behavior, Data, Digital Marketing, Interactive Marketing, Marketing Analytics, Marketing Smarts, Measurement, Metrics
• Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]by Matthew Grant
  The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, ...
  Blogging, Content, Content Marketing, Digital Marketing, Marketing Smarts, Social Media, Writing
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]by Matthew Grant
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this ...
  Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, High-Tech Marketing, Marketing Smarts, Personal Branding, Social Media
• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
  Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Eye Tracking, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research
• Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]by Matthew Grant
  Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right ...
  Brand Management, Content, Content Marketing, Customer Evangelists, Digital Marketing, Marketing Smarts, Web Content