High-Tech Marketing

High-Tech Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]Laura Forer
  The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for ...
  Big Data, Customer Behavior, High-Tech Marketing, Internet of Things, Technology
• Five Solid Reasons for Adopting Video Chat at Your CompanySilky Sinha
  Boost your company's productivity and keep costs down by using video chat. Check out these reasons why using video regularly at your company makes sense.
  Career Management, High-Tech Marketing, Management, Sales, Videos
• What to Look for When Hiring a Demand Generation ManagerSanjay Castelino
  Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Demand Generation, High-Tech Marketing, Lead Generation, Marketing Challenges
• The Dark Side of Marketing Content on FacebookMotti Nisani
  Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves.
  Content, Content Marketing, Digital Marketing, Facebook, High-Tech Marketing, Social Media, YouTube
• Three Marketing Automation Fails You're Committing TodayJustin Gray
  Newbie and seasoned marketers alike often make these three errors in using marketing automation. Are you making the same mistakes?
  Digital Marketing, High-Tech Marketing, Management, Marketing Automation, Technology
• What Marketers Need to Know When Choosing Metrics for Social Media CampaignsZuzanna Pasierbinska-Wilson
  Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier.
  High-Tech Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Social Media
• The State of Social Media Marketing [Infographic]Verónica Jarski
  What's the state of social media around the world? Check out these stats regarding global users, preferred platforms, and much more!
  B2B Marketing, B2C, Facebook, High-Tech Marketing, LinkedIn, Social Media, Social Networking, Twitter
• The Fight Between Two Well-Known Marketing TheoriesPeter Szanto
  The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views?
  Digital Marketing, High-Tech Marketing, Marketing Strategy, Sales, Thought Leadership
• What Augmented Reality, Virtual Reality, and Gaming Mean for Reward MarketingJonathan Price
  The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming?
  Augmented Reality, Consumer Electronics, Creativity, Customer Behavior, Customer Engagement, Gamification, High-Tech Marketing, Mobile Marketing, Smartphones, Virtual Reality
• Pokemon Go Makes Data Sexy AgainJack Bullock
  As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers ...
  Augmented Reality, Consumer Electronics, Data, High-Tech Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology