Gamification

Gamification: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use Gamification and Technology for a Better Experiential Marketing CampaignBrett Hyman
  Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
  Customer Experience, Customer Relationships, Experiential Marketing, Gamification
• Gamification Can Help You Successfully Reach MillennialsJohn Findlay
  Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right.
  Brand Management, Consumer Electronics, Content, Digital Marketing, Gamification, Marketing Strategy, Millennials, Mobile Marketing, Smartphones, Technology
• Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do ItMatt Wellschlager
  B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization ...
  Content, Content Marketing, Data, Gamification, Interactive Marketing
• What Augmented Reality, Virtual Reality, and Gaming Mean for Reward MarketingJonathan Price
  The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming?
  Augmented Reality, Consumer Electronics, Creativity, Customer Behavior, Customer Engagement, Gamification, High-Tech Marketing, Mobile Marketing, Smartphones, Virtual Reality
• Three Tips for Successful User-Generated Content CampaignsAmish Tolia
  For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns.
  Content, Content Marketing, Content Strategy, Engagement, Facebook, Gamification, Instagram, Social Media, User-Generated Content
• Five Tips for Maintaining Branded Mobile App EngagementDennis Mink
  The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a ...
  Advertising, Customer Engagement, Customer Relationships, Engagement, Gamification, Mobile Marketing, Promotions, Retail Marketing, Targeting
• Six Ways to Spice Up Your Marketing Collateral to Quickly Engage AudiencesLily Smirnova
  You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing ...
  Content, Digital Marketing, Gamification, Print Collateral, Social Media, Website Design
• A Handy Guide to Using Quizzes in Your Content MarketingJosh Haynam
  After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get ...
  B2C, Branding, Content, Content Marketing, Customer Engagement, Gamification, Lead Generation, Personalization, Social Media, Targeting
• #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!Angela Natividad
  What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes ...
  Advertising, Content, Customer Behavior, Facebook, Gamification, Google+, Instagram, Mobile Marketing, Pinterest, Social Media
• Build Customer Loyalty With Rewards and Other Tactics That MotivateSha Fakiri
  The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
  B2C, Brand Loyalty, Brand Management, Customer Loyalty, Customer Relationships, Demand Generation, E-Commerce, Gamification, Local Marketing, Millennials