Email Service Providers

Email Service Providers: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Gmail Effect: How Consumers' Email Preferences Have ChangedAyaz Nanji
  The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Google, Research Summaries
• How Email Is Accessed in 2017: Top Devices, Platforms, and ClientsAyaz Nanji
  More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Research Summaries
• What Marketers Need to Know About Yahoo Mail's Birthday MakeoverBrad van der Woerd
  Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential ...
  Email, Email Deliverability, Email Marketing, Email Service Providers
• How to Sidestep the Spam Folder in Your Email MarketingElizabeth Victor
  From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both ...
  Content, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Spam
• Five Tips for Increasing Email Engagement and Improve InboxingIvy Shtereva
  To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Service Providers, Engagement
• How to Manage Email Deliverability: Six Simple Best-PracticesEvan Burke
  Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity.
  Email, Email Deliverability, Email Marketing, Email Service Providers
• Your Email Service Provider: Five Must-Have Capabilities and One Essential TraitEd Kuderna
  Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  Campaign Management, Email, Email Marketing, Email Service Providers, Integrated Marketing, Marketing Analytics, Marketing Automation, Metrics
• The Top-Rated Email Marketing PlatformsAyaz Nanji
  Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Research Summaries
• The Most Important Elements of an Email CampaignAyaz Nanji
  Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Research Summaries, Survey Data
• Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
  Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
  CAN-SPAM, Customer Communications, Customer Engagement, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Engagement, Management