Nonprofits

Nonprofits: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)Jeff Jacobs
  Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing ...
  Customer Relationships, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Multichannel Marketing, Nonprofits
• Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)Jeremy Silverstein
  For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. ...
  Blog Comments, Brand Awareness, Content, Content Marketing, Customer Relationships, Nonprofits, Social Listening, Social Media
• Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, DonationsRay Gary
  If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions.
  Content, Customer Engagement, Customer Relationships, Marketing Strategy, Nonprofits
• The Content Preferences of Nonprofit DonorsAyaz Nanji
  Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
  Content, Content Marketing, Content Strategy, Nonprofits, Research Summaries, Survey Data
• Five Undeniable Reasons Your Nonprofit Needs a BlogAmy Butcher
  Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
  Blogging, Blogging Strategy, Content, Customer Engagement, Millennials, Nonprofits, Websites, Writing
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media
• Nonprofits, Start Acting and Thinking Like For-ProfitsEdgar Wilson
  To be successful, nonprofits need to stop eschewing the successful proven marketing strategies of for-profits and start using them.
  Customer Engagement, Marketing Strategy, Nonprofits, Thought Leadership
• On #GivingTuesday, Focus on Connecting—Not MarketingJenna Sauber
  Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips.
  Content, Customer Relationships, Digital Marketing, Nonprofits
• #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela Natividad
  Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Interactive Marketing, Mobile Marketing
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits