Email Campaigns

Email Campaigns: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get WrongAyaz Nanji
  If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Research Summaries
• How Often Brands Send Marketing EmailsAyaz Nanji
  How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the ...
  Email, Email Campaigns, Email Marketing, Research Summaries
• Email Benchmarks: 1Q18 Engagement and Subscriber TrendsAyaz Nanji
  Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Engagement, Research Summaries
• The Impact of Saying Thanks in Email Subject LinesAyaz Nanji
  Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Seven Tips for Using Email to Build Customer LoyaltyYoav Vilner
  Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
  Customer Loyalty, Customer Retention, Email, Email Campaigns, Email Marketing
• Good-Luck Email Tips for St. Patrick's Day [Infographic]Laura Forer
  Saturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program.
  Email, Email Campaigns, Email Marketing, Humor, Segmentation
• How to Steal Your Email Subscribers' Hearts This Valentine's Day [Infographic]Laura Forer
  It's almost the day of love, which offers a prime opportunity to make your email subscribers feel extra special. Check out this infographic for quick tips on how to create ...
  Customer Communications, Email, Email Campaigns, Email Marketing
• Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers
  Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
  B2C, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Retention, Email, Email Campaigns, Marketing Strategy
• Email Benchmarks: How Welcome, Birthday, and Win-Back Messages PerformAyaz Nanji
  Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read?
  Benchmarking, Email, Email Campaigns, Email Marketing, Research Summaries
• What B2B Marketers Can Learn From Some of 2017's Best EmailsColby Cavanaugh
  Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of ...
  Content, Email, Email Campaigns, Email Marketing, Videos