Mobile Marketing

Mobile Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization.
  Marketing Smarts, Mobile Marketing, Nonprofits
• Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
  Customer Evangelists, Customer Relationships, Gamification, Marketing Smarts, Mobile Marketing, Websites
• Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits.
  Gamification, Marketing Smarts, Marketing Strategy, Mobile Marketing
• Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
  Advertising, Customer-Centric, Marketing Smarts, Mobile Marketing, Native Advertising
• The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that mobile represents.
  Behavioral Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy, Mobile Marketing, Technology
• Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
  Advertising, Content, Content Marketing, Digital Theory, Marketing Smarts, Mobile Marketing, Social Business, Social Media
• QR Codes Kill Kittens: Author Scott Stratten Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book—QR Codes Kill Kittens—provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time.
  Customer Engagement, Marketing Smarts, Marketing Strategy, Mobile Marketing, Social Media, Technology, Testing, Twitter
• Social, Mobile, and the Future of Sports Marketing: Michelle Andres of the Baltimore Ravens Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michelle Andres, vice-president of digital media for the Baltimore Ravens, explains how the organization rose to social media prominence in the NFL and turned its official website from a lonely afterthought into the online destination for fans.
  Customer Experience, Digital Marketing, Integrated Marketing, Marketing Smarts, Marketing Strategy, Mobile Marketing, Social Media
• Marketing Smarts Podcast: Making the Most of the Mobile Momentby Matthew Grant
  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast.
  Customer Behavior, Marketing Smarts, Marketing Tips, Mobile Marketing, Podcasting