SMS

SMS: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Do's and Don’ts of SMS Marketing [Infographic]Laura Forer
  With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.
  Mobile Marketing, SMS
• How to Use Mobile Marketing for Your Business [Infographic]Laura Forer
  Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.
  Customer Behavior, Customer Experience, Mobile Marketing, SMS, Websites
• Five Essential Multichannel Marketing Tactics for 2018Ajit Singh
  You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need ...
  Advertising, AI, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, SMS, Social Media, Targeting
• Top 3 SMS Marketing ConsiderationsJames Scott
  With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.
  Mobile Marketing, Retail Marketing, SMS
• Five Essential Tips for Successful SMS Lead Generation [Infographic]Laura Forer
  SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS ...
  Lead Generation, Marketing Strategy, Mobile Marketing, SMS
• #SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This WeekChristian Neri
  Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; ...
  Advertising, Content, Customer Service, Engagement, Facebook, SMS, Snapchat, Social Media, SocialSkim, Twitter
• #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This WeekChristian Neri
  Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its ...
  Advertising, B2C, Content, Customer Behavior, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Publishing
• Email vs. SMS: Battle of the Heavyweights [Infographic]Laura Forer
  Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.
  B2C, Customer Communications, Email, Marketing Communications, Marketing Strategy, Mobile Marketing, SMS
• #SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This WeekChristian Neri
  Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on ...
  Advertising, Augmented Reality, Career Management, Content, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, SMS
• 17 Tools Your Marketing Cannot Do Without in 2017Guy Sheetrit
  What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
  Collaboration, Content, Creativity, Management, Marketing Automation, Mobile Marketing, SMS, Social Analytics, Social Media, Technology