Community

Community: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility.
  Community, Demand Generation, Marketing Smarts
• How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.
  Brand Ambassadors, Brand Management, Branding, Community, Marketing Smarts, Word-of-Mouth
• Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.
  Brand Ambassadors, Brand Loyalty, Brand Management, Community, Community Management, Marketing Smarts, Social Media
• Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Get insight into how big brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global vice-president and general manager of sales, marketing, and services.
  Channel Marketing, Community, Marketing Smarts, Marketing Strategy, Social Media
• Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Scott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock Holmes.
  Brand Loyalty, Community, Content Strategy, Marketing Smarts
• Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
  Brand Management, Community, Community Management, Marketing Smarts, Social Media, Word-of-Mouth
• Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Nonprofits, Public Relations, Reputation Management
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew Grant
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
  B2B Marketing, Community, Content Marketing, Corporate Communications, Customer-Centric, Customer Engagement, Digital Theory, Marketing Smarts, Social Media
• Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]by Matthew Grant
  David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.
  Blog Comments, Blogging Policy, Community, Corporate Blogging, Marketing Smarts, Social Media, Social Networking, Twitter
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]by Matthew Grant
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this ...
  Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, High-Tech Marketing, Marketing Smarts, Personal Branding, Social Media