Word-of-Mouth

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Word-of-Mouth: How-to articles covering the latest marketing tactics, tips, and strategies.

The New Branding: Five Tips for Creating Shareable Brand ExperiencesPeter Beck
Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
Brand Awareness, Brand Management, Brand Positioning, Branding, Customer Experience, Experiential Marketing, Word-of-Mouth
How to Launch Your First Employee Advocacy Program, and Why You ShouldIsmael El-Qudsi
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
Advocacy, Management, Social Media, Social Networking, Word-of-Mouth
Four Niche-Industry Social Media Marketing Campaigns Done RightBrandon Lewis
Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
Community, Content, Customer Experience, Social Media, Videos, Word-of-Mouth
Your Three-Step Road Map to Creating Viral Content [Infographic]Laura Forer
When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes ...
Blogging, Content, Content Strategy, Creativity, Videos, Word-of-Mouth
Three Steps to Providing Stellar Customer Experiences In-Store [Infographic]Laura Forer
As we approach the holiday season and shoppers head into malls and stores, keeping up customer service becomes extra important. Here's how you can make sure your store provides service ...
B2C, Customer Experience, Customer Satisfaction, Customer Service, Retail Marketing, Word-of-Mouth
The Power of Employee Social Media Advocacy [Infographic]Laura Forer
Today's infographic explains how companies can work with some of their biggest advocates and influencers—their own employees—to help Marketing reach new audiences through employee social media advocacy.
Advocacy, Management, Social Media, Word-of-Mouth
The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your CampaignsIsmael El-Qudsi
As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers ...
Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)Lilach Bullock
Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.
Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
Four Steps to a Compelling Brand Story That Wins Over CustomersCourtney Apps
When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.
Brand Loyalty, Brand Positioning, Branding, Content, Positioning, Strategy, Word-of-Mouth

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Word-of-Mouth: Podcasts containing in-depth interviews with smart marketers from all walks of life.

How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.
Brand Ambassadors, Brand Management, Branding, Community, Marketing Smarts, Word-of-Mouth
Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
Brand Ambassadors, Brand Loyalty, Marketing Smarts, Marketing Strategy, Social Media, Word-of-Mouth
When Your Reputation Is on the Line (and Online): 'Manipurated' Author Daniel Lemin on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Digital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can protect your company's reputation.
Brand Management, Marketing Smarts, Reputation Management, Word-of-Mouth
Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.
Brand Ambassadors, Brand Awareness, Integrated Marketing, Interactive Marketing, Marketing Smarts, Marketing Strategy, Social Media, Word-of-Mouth
Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.
Brand Ambassadors, Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Service, Marketing Smarts, Marketing Strategy, Word-of-Mouth
Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
Brand Awareness, Brand Positioning, Creativity, Experiential Marketing, Integrated Marketing, Marketing Smarts, Marketing Strategy, Measurement, Metrics, Public Relations
Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
Brand Management, Community, Community Management, Marketing Smarts, Social Media, Word-of-Mouth
Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]by Mack Collier, Kerry O'Shea Gorgone
16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
Blogging, Content Marketing, Customer Experience, Customer Insight, Marketing Smarts, Marketing Strategy, Marketing Tips, Social Media, Thought Leadership, Word-of-Mouth
Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to selling wine disrupted the industry, and what others can learn ...
Brand Positioning, Branding, Customer-Centric, Integrated Marketing, Marketing Smarts, Sales, Word-of-Mouth
Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
Content, Content Marketing, Marketing Smarts, Marketing Strategy, Strategy, Word-of-Mouth

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