Testimonials

Testimonials: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• Social Video Marketing Tips for Small Businesses [Infographic]Laura Forer
  Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted ...
  B2C, Content, Facebook, Instagram, Snapchat, Testimonials, Twitter, Videos, YouTube
• Three Ways to Turn Your YouTube Subscribers Into CustomersPeter Dulay
  Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into ...
  Testimonials, Videos, YouTube
• What Makes a Great 'About Us' Page [Infographic]Laura Forer
  "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to ...
  B2B Marketing, Branding, Content, Marketing Inspiration, Testimonials, Videos
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• 11 Powerful Approaches to Marketing Highly Unsexy ProductsRishi Medhi
  The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, ...
  Advertising, Brand Positioning, Branding, Customer Acquisition, Customer Evangelists, Customer Relationships, Marketing Strategy, Positioning, Sales, Testimonials
• How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
  We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
  Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
• How to Boost Your Content Marketing With Social Proof: Customer Reviews
  By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can ...
  Content, Customer Relationships, Customer Satisfaction, Testimonials, User-Generated Content, Word-of-Mouth
• Four Steps to Influencing Customers With a Smart UGC CampaignLesley Vos
  People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness ...
  Content, Content Marketing, Promotions, Social Media, Testimonials, User-Generated Content
• The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That IsBarry Feldman
  Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.
  Advertising, Customer Acquisition, Customer Behavior, E-Commerce, Retail Marketing, Social Media, Testimonials, Word-of-Mouth