Customer Evangelists

Customer Evangelists: How-to articles covering the latest marketing tactics, tips, and strategies.

• The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]Laura Forer
  Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found ...
  B2C, Customer Evangelists, Marketing Strategy, Multichannel Marketing, Retail Marketing
• Is a Loyalty Rewards Program Right for Your Brand? [Infographic]Laura Forer
  A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the ...
  Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy, Referrals
• 11 Powerful Approaches to Marketing Highly Unsexy ProductsRishi Medhi
  The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, ...
  Advertising, Brand Positioning, Branding, Customer Acquisition, Customer Evangelists, Customer Relationships, Marketing Strategy, Positioning, Sales, Testimonials
• Four Ways Businesses Should Use Customer Reviews [Infographic]
  With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be ...
  B2C, Customer Behavior, Customer Evangelists, Customer Insight, SEO, User-Generated Content, Word-of-Mouth
• Five Ways SaaS Companies Can Achieve Proactive Customer SuccessMatt Zelen
  It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be ...
  B2B Marketing, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships, Customer Retention, Customer Service, Sales
• Five Ways to Gain Customer Insight: A Guide for MarketersSteve Hartert
  Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth ...
  CRM, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Service, Market Research, Multichannel Marketing, Research, Social Listening
• Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]Laura Forer
  What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.
  Brand Management, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Retention, Customer Satisfaction, Customer Service
• Three Strategies for Involving Customers in New Product DevelopmentMostafa Dastras
  If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers.
  Customer Evangelists, Customer Insight, Customer Satisfaction, Product Management, Product Marketing
• Brand Admiration: Three Powerful Bottom-Line Benefits of Being AdmiredJosh Zywien
  Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
  Brand Equity, Brand Loyalty, Branding, Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• Four Email Optimizations That Will Increase Your Click-Through RatesStephan Hovnanian
  Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.
  Customer Acquisition, Customer Communications, Customer Engagement, Customer Evangelists, Customer Experience, Email, Email Campaigns, Email Marketing, Segmentation, Social Media