Web Content

Web Content: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Top Sites Driving Referral Traffic, by Content CategoryAyaz Nanji
  Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
  Content, Facebook, Google, Research Summaries, Web Content, Websites
• Five Ways to Make Your Marketing Copy a Whole Lot More EngagingNick Usborne
  Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect ...
  Content, Copywriting, Customer Communications, Marketing Communications, Web Content, Writing
• When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to RankHamlet Batista
  Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online.
  Search Engine Marketing, SEO, Web Analytics, Web Content
• Four Agile Practices for More Efficient Content ProductionAndrea Fryrear
  Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed ...
  Content, Content Marketing, Content Strategy, Project Management, Web Content
• The Three Content Types That Most Influence E-Commerce PurchasesAyaz Nanji
  Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch.
  Content, E-Commerce, Research Summaries, Web Content, Websites
• The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First WorldBecky Brooks
  To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.
  Advertising, Blogging, Content, Content Marketing, Facebook, Instagram, Mobile Marketing, Snapchat, Social Media, Videos
• The Actionable Guide to Building an Effective Content Team (And How to Nurture It)Mayowa Koiki
  The need for high-quality content cannot be overemphasized, which is why you need a team that knows how to implement your content strategy. Here's how to build and nurture a ...
  Career Management, Content Marketing, Content Strategy, Web Content, Writing
• The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content OnLaurie Davis
  Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique ...
  Blogging, Content, Content Marketing, LinkedIn, Public Relations, Publishing, Web Content, Writing
• 30 Pro Reporting and Interviewing Tips for Content MarketersDavid Spark
  Here are some top tips for interviewing and reporting from journalists themselves—everything from rebooting a failing interview to getting the soundbites you want.
  Content, Public Relations, Videos, Web Content, Writing
• Nine Ways to Invite More Engagement With Your ContentKristian Jønsson
  We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your ...
  Content, Customer Engagement, Engagement, Web Content, Web Copy, Writing